Spectrum Small Business "Here"
Director: Sherman Johnson
Spectrum Business “Here” is a commercial directed and photographed by Sherman Johnson for Spectrum Business and agency Castells. Filmed in Dallas, Texas, the campaign features real small business owners and entrepreneurs as they return to serving their communities during a challenging period for local businesses. The film focuses on a diverse group of local businesses, including a neighborhood coffee shop, a bakery, and a salon, capturing the daily work, dedication, and personal investment behind each operation. Supported by a voiceover celebrating entrepreneurship and perseverance, the campaign highlights the adaptability and passion that drive small businesses forward. Shot on the ARRI Alexa Mini with ARRI Ultra Prime lenses, the visual approach blends documentary-style observation with polished commercial storytelling. By focusing on real business owners rather than actors, the campaign creates a portrait of the people behind the storefronts and the communities they serve.
Spectrum Small Business "Here"
Director: Sherman Johnson