Pollo Tropical "Pollo Crew Habla Family Meal"
Director: Sherman Johnson
Pollo Tropical “Pollo Crew Habla Family Meal” is a documentary-style commercial directed by Sherman Johnson for Pollo Tropical and Macias Creative. Produced by Yiya Garcia and Chad Tingle for Zipper Films and filmed in Miami, Florida, the campaign was created to promote Pollo Tropical’s Family Meal offering through the voices of the employees who prepare and serve it every day. Rather than relying on actors or scripted testimonials, the commercial features real Pollo Tropical crew members discussing the meal’s generous portions, value, freshness, and quality. Filmed inside a working restaurant, the campaign combines employee interviews with authentic kitchen and service moments, allowing the people closest to the product to speak directly about the ingredients, preparation, and experience behind the Family Meal offering. Shot on Sony FX3 cameras with Sony G Master zoom lenses, the visual approach embraces a naturalistic documentary style with minimal artificial lighting. Filmed during normal restaurant operations, the campaign captures genuine interactions and unscripted moments while maintaining a polished commercial aesthetic. The result is an authentic portrait of the employees behind the brand and a credible endorsement of the quality and value that define the Pollo Tropical Family Meal.
Pollo Tropical "Pollo Crew Habla Family Meal"
Director: Sherman Johnson